A single place for everyone working on the Forum — communications and design teams, country teams and the partner institutions — to find the identity and the source files needed to produce on-brand materials: the lockup, color, backgrounds, type, the curve, icons, components and the templates behind every piece.
The source files for every element of the identity. Each downloads in a new tab, so you never leave the hub.
The full lockup — eyebrow, name with the year, the line and the equation — outlined to curves. Color and all-black versions.
The program icons — single line, navy.
Full palette and type as JSON, for building the site or any digital product.
Two families, one per day. Day 1 leads in blue; Day 2 in green. Click any swatch to copy its hex.
Ready-made gradient backgrounds for covers, slides and digital pieces. Click one to copy its CSS.
Inter for display and headings; Aptos for body. Both are loaded here, so these are the real letterforms.
The reusable blocks of the system, for digital and printed pieces alike.
Materials produced with this identity — the microsite, the cover, the invitation and the agenda.
Show the people the sector serves, not construction sites. Favour transport users, passengers, mobility and freight logistics across Latin America and the Caribbean — fewer helmets, more human movement.
The official IDB photo library (via DCC / communications). First source for institutional photography — ask the team for access.
The Bank's public Flickr (Inter-American Development Bank) has thousands of LAC and transport photos for institutional use.
Unsplash / Pexels as a fallback for mobility and transport, keeping the human, user-centred direction above.
The identity on the Forum's digital home — built on the resources above.
Mockup navegable · solo ilustrativo